Hi, I’m Cabelle, the founder of this brand and the person behind every product we create.

This all started long before I built a store or designed my first brace. I’ve worked hands-on for years — long days as a sparky, heavy lifting, awkward angles, tight spaces, and the constant strain that comes with physical work. I know the exact feeling of coming home with aching shoulders, stiff muscles, and that deep, irritating tension that seems to never fully go away.

Like most people, I tried everything. Heat packs that went cold in minutes. Physio appointments that helped but cost a fortune. Cheap devices that didn’t target the pain properly. Nothing gave me the consistent relief I desperately needed to actually function, work, train, and still enjoy my life.

One day I thought:

If I’m dealing with this, I’m not the only one. There has to be a better solution.

That idea is what sparked this brand.

My goal is bigger than selling a product. I want to help people feel in control of their recovery again. I want tradies to finish work without pain. I want gym-goers to recover faster. I want mums, dads, office workers, athletes, and everyone in between to have access to real relief without needing expensive treatments.

With over 5,000 five-star reviews, it’s clear this mission is working — and that means more to me than anything. Every message from someone saying, “I can finally sleep,” “I can move again,” or “this changed my daily routine” reminds me exactly why I started.

Ps. we are running a 50% off black friday sale, so now is the time to buy if you want to save ( Limited time only )